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Tagged: Proposals
2 articles tagged with "Proposals".
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Write for the Evaluator, Not the Champion
The impressive proposal — gorgeous design, silver-tongued prose — is optimized for the wrong reader. The real reader is tired, risk-averse, and has four minutes and a scoring sheet.
7 min read
The Proposal Math — Why Most Service Businesses Leave Money on the Table
A good proposal takes 10-20 hours. Your team can run 3-4 per month. That means you're passing on opportunities every month — not because you can't win them, but because you can't write them.
4 min read