Strategy · Fractional CxO · Growth · Consulting · Product development
Digital strategy
and working software
for lean companies.
We help 10 to 150 person businesses decide what to build, lead technology and growth when they need a fractional executive, and build the software themselves. Fixed price. In production in weeks.
30 minutes. You leave with what we'd do first and the price.
[ 01 ]What we do
For owner-led businesses of 10 to 150 people.
Five ways to work with us. Most clients start with one and add the others as the work shows what is needed.
Digital strategy
Where technology should go next in your business, and in what order. A plan you can price and staff, not a deck.
Fractional CxO
Executive technology and operations leadership a few days a month. Vendor decisions, budgets, roadmaps, and the hard calls, without the full-time hire.
Fractional growth / CRO
Sales strategy, pipeline, pricing and partnerships, run by someone who has sold for a living. Built for firms that need revenue leadership before they can afford it full time.
Business consulting
Operations, revenue and delivery problems worked by someone who has run them. We stay until the fix is in place.
Product development
Custom software and AI systems, designed and built by the same team that scoped them. Five products shipped so far.
[ 02 ]How we work
Ignition. Ascent. Orbit.
Every engagement runs through three phases. We adapt the scope, not the process.
Ignition
A paid scoping sprint. We walk in, listen hard, and walk out with a working prototype on your real data. Not a slide deck. You’ll know exactly what we’re building, what it costs, and how long it takes before you commit to the rest.
Ascent
The build phase. Your system goes from prototype to production, running against real data, with your team starting to use it.
Orbit
Most consulting fails at the handoff. Orbit is designed around it. Your operators get trained, your documentation gets written, your system gets handed off, with an optimization window where we fix anything that breaks.
[ 03 ]Products
Every product here started as a client's problem.
When a system we build for one client repeats across a vertical, we productize it. All five are running today.
If you're running something we haven't built for yet, tell us. That's usually where the best ones come from.
[ 04 ]By the numbers
Five products shipped. Every engagement fixed price.
- systems productized out of real client engagements
- 5systems productized out of real client engagements
- available today: Frame, Brief, Emblem, and Dispatch
- 4available today: Frame, Brief, Emblem, and Dispatch
- decades running technology inside service firms
- 2decades running technology inside service firms
- of engagements fixed price, never hourly
- 100%of engagements fixed price, never hourly
Counts of shipped systems and years of experience.
[ 05 ]Who this is for
Lean, hands-on, and tired of tools built for someone else.
A lean organization led by someone who still knows the work firsthand. Your team does real work in the field, the office, or both, and spends too much of the day feeding systems instead of doing what they're good at. The vertical matters less than the shape: membership organizations and nonprofits, professional services shops, defense and government contractors, field-service and trade businesses.
[ 06 ]Who you work with
Twenty years building this pattern inside bigger companies.
I spent two decades running technology inside service firms, starting as Deputy CIO at AOL, then building delivery teams and shipping production systems at five more companies across very different industries. Same problem in every one: smart people buried under work that had nothing to do with why they were hired.
PropelAI is what happens when someone who's been in those rooms stops saying “we should automate that” and starts shipping it.
If your data can't leave the building (healthcare groups with on-prem mandates, municipalities with compliance constraints) we build air-gapped versions that run entirely on hardware in your facility. Same capability. Zero cloud.
Tell us what your business does. We'll tell you what we'd fix first.
Thirty minutes. If it makes sense we start; if not, you leave with a straight answer.